Drexel's Kiara Santos, BA communication '23 with a concentration in journalism, served as editor-in-chief of The Triangle from 2022-2023. Photo credit: Charles Fox, Philadelphia Inquirer.
91ÖÆƬ³§’s Communication programs provide theoretical knowledge and practical, career-relevant experience that prepares students with essential skills for careers that cover a wide range of employment sectors. The importance of being a compelling communicator, in a marketplace that must effectively engage with diverse audiences, is more vital now than ever. At Drexel, future communication professionals foster broad expertise in communication theories, methods, and professional skills that support ethical and creative problem solving.
Major
The importance of being an effective communicator, in a diverse marketplace to a variety of audiences, is essential now more than ever. Students in the communication program at Drexel take relevant and timely courses that teach them how to become successful public relations, marketing, social media management, and journalism professionals, among countless other career opportunities. Our curriculum features broad theoretical knowledge with hands-on experience allowing communication students to enter the industry with in-demand skills. The field of communication is constantly evolving, and Bachelor of Arts (BA) degree in Communication students are equipped with the knowledge and experiences to succeed in an ever-changing world.
With three different concentrations in Public Relations, Journalism, and Communication and Media Studies, our undergraduate curriculum features broad theoretical knowledge with hands-on experience that allow students to enter the industry with in-demand skills. Students will also learn to appreciate the vital role of media and communication in sustaining democratic institutions, civic engagement, and inclusive citizenry. Furthermore, communication students will gain real-world acumen through our renowned co-op program to effectively understand and prepare for professional challenges.
The field of communication is constantly evolving, and Drexel students are well-equipped with the knowledge and experience to succeed in an ever-changing world.
Concentrations
The Public Relations concentration prepares students for careers focused on effective communication management on behalf of an organization, person or brand. With a comprehensive curriculum blending theoretical and practical knowledge, the program provides a strong foundation to understand the PR industry and its key players. Students will learn practical skills in areas such as PR writing, PR planning, reputation management and social media communication, and build an acute understanding of the importance of ethical, transparent PR practices as a form of public communication. In conjunction with Drexel’s co-op program, this concentration prepares our students to enter the job market ready to excel as leading PR practitioners.
The Journalism concentration provides students with the skills and theoretical perspective needed to succeed as a journalism in today’s swiftly changing media environment. Students will learn how to write, edit, and produce professional content and hone their skills in digital storytelling in partnership with student-run organizations and the Drexel co-op program. Among the courses in the curriculum are Multiplatform Journalism; Investigative Journalism; Copy Editing for the Media; and Sourcing Challenges in Journalism.
The Communication and Media Studies concentration is a flexible option where students can design an academically rigorous, inclusive program of study around expanding media’s potential to positively transform the self and society. Our students are encouraged to explore widely and do the unconventional, becoming inclusive researchers, and intellectual leaders in all fields of Communication. Programs of study include a range of electives that encourage students to develop their expertise in analysis of media and its impact on society.
Accelerated Program
Earn your advanced degree sooner — academically qualified Communication majors can earn a bachelor’s degree and a master’s degree concurrently with an accelerated degree in Communication (BA) and Strategic and Digital Communication (MS). Students who complete the program are awarded two degrees in just five years by accelerating their undergraduate courses. Eligible students are admitted to the accelerated degree in Communication program in one of two ways: as an incoming freshman, or after completing a minimum of 90 credits but no more than 120 credits.
Minor Programs
Any undergraduate major at Drexel can enhance career-readiness through minor programs designed to offer deeper understanding and to develop more focused skills.
GRADUATE PROGRAMS
Drexel's Master of Science in Strategic and Digital Communication (MS) degree program provides an outstanding foundation for communication careers. The program prepares you to succeed in various media environments and platforms, as well as in communication contexts that are characterized by advanced digitization. The swift advance of digitization is being felt in nearly all disciplines and industries, and perhaps nowhere as robustly as the field of communications. Organizations in the private, public and nonprofit sectors are seeking talented professionals with a firm grasp of communicating in the digital age.
Drexel's Master of Science in Communication, Culture and Media is a great choice for academically oriented students who wish to learn the basics of research and theory in communication and media studies. Whether you are looking to simply explore advanced study or you intend to pursue an academic career, this program offers an immersion into mass media, mediated communication, cultural studies, social change and media. The program also encourages interdisciplinary approaches to the study of communication and media through faculty strengths in anthropology, communication, linguistics, and sociology.
The doctoral program in Communication, Culture, and Media is designed to develop innovative scholar/teachers who are able to impart theories and studies on the interaction of social forces and communication.